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商品編號: SM344 出版日期: 2021/05/08 作者姓名: Siegel, Robert 商品類別: Other 商品規格: 7p 再版日期: 地域: Middle East;Saudi Arabia 產業: Healthcare sector;Healthcare service industry 個案年度: -
商品敘述:
A family health crisis, difficulties making urgent medical appointments, and inefficient doctor-patient communications had convinced two tech entrepreneurs that Saudi Arabia''s health care system was ripe for a digital intervention. Digital health technologies had focused primarily on health care providers, leaving patients in Saudi Arabia largely on the sidelines-was telehealth, and real-time patient communication tools, the next big digital revolution for the 33 million people in the Kingdom? And could this model expand to other Middle East countries and beyond? This case study describes the founding of Cura in 2016 and the cofounders'' exploration of various telemedicine models and problem-solving efforts as challenges arose. The case concludes with a discussion of the impact of the COVID-19 pandemic on the company.
涵蓋領域:
Health care and treatment
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